African Hair & Beauty Festival 2020

Celebrating the Africanista you are

03 Oct - 04 Oct 2020 from 9am to 4pm
The Johannesburg Expo Centre, Nasrec

Be a part of this one-of-a-kind, comprehensive collection of local and international brands, products, treatments and services that have been created just for her. It's a weekend of fabulous fun that's sure to leave every Africanista feeling celebrated, empowered and ready to take on the world.

If your offering is geared towards empowering the Africanista, you need to be here.

Tap into the R27-billion South African beauty market. Once dominated by limited colour palettes and largely Western ideals, it’s shifting to service a new generation of consumers actively seeking products that address their specific wants and needs which they will find at the African Hair & Beauty Festival. Now is the time to make your mark.

Book your stand Contact us

Book your stand

Be a part of this one-of-a-kind, comprehensive collection.

Partners

You've got the look, now get the market share! Find out about our partner packages.

Features

It's a weekend of fabulous fun that's sure to leave you ready to take on the world.

Exhibitor List

Who better to promote the show than the Africanistas who live and breathe the brand?

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Africanista

She's bold. She's Vibrant. She's Fierce.

Africanista

She's bold. She's Vibrant. She's Fierce.

What she wants

The bold, unique Africanista is always on the lookout for hair and beauty solutions that have been made with her in mind. She wants cosmetics that suit her shade of brown. She wants haircare that enhances her crowning glory. She wants nails that wow. She needs products and services that will inspire confidence and pride from head to toe. NO EXCEPTIONS.

The South African market

Tap into the R27-billion South African beauty market. Once dominated by limited colour palettes and largely Western ideals, it’s shifting to service a new generation of consumers actively seeking products that address their specific wants and needs which they will find at the African Hair & Beauty Festival. Now is the time to make your mark.

Marketing

The African Hair & Beauty Expo provides extensive marketing campaigns via various marketing channels to ensure you’re seen by the right people and maximise your objectives.

  • Email Campaign
  • Exhibitor Marketing Support
  • Activations
  • SMS Campaign
  • Media Partnerships
  • WhatsApp
  • Public Relations
  • Digital Campaign
  • Social Media
  • Outdoor Advertising
  • Influencer Campaign
  • Radio
  • VIP Campaign
  • Direct Mail

Who better to promote the show than the Africanistas who live and breathe the brand? In addition to the traditional elements, the campaign will also be driven by South African influencers who fall into the target market themselves.

The Organisers

A member of one of the most prestigious exhibition companies in the world, Specialised Exhibitions Montgomery is the largest trade show organiser in Southern Africa. Known for its continuous innovation, professionalism and consistently delivering a good return on investment for exhibitors, you’re in good hands.

Partner with us

You've got the look, now get the market share! Speak to us about one of our tailormade exhibition or partner packages and maximise your ROI.

Join Us For A Weekend Of

  • Products
  • Shopping
  • Seminars
  • Workshops
  • Masterclasses
  • Live Demos
  • Samples
  • Giveaways
  • Hairstyling
  • Make-Up
  • Colour Trends
  • Lips, Lashes, Brows
  • Nail Art
  • Beauty Hacks
  • Fashion
  • Fragrances
  • Health & Wellness